Build your Business Case

To move forward from this step you must build a case for your idea.
Work through the following materials to help you identify the what, who, how and where of your idea to progress.

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Examining, in detail, the fit between the customer profile and what your solution has to offer.

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Helping you get your idea down on one page. 

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Building a 1-page business plan and deconstructing your idea into its key assumptions. 

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Understanding the drivers that cause a client / customer / user to adopt your innovation. 

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Prioritising your tasks on the basis of their urgency and making time for your idea planning when life gets busy.

Additional Materials

Continue your learning journey with curated materials from around the web to help you craft your idea.

Please note: some websites may ask for your email registration to access. Accessing these tools is optional.

Learning Materials

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Apply a stakeholder map to understand all the related parties that are connected to your idea. 

Learn a new technique
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Watch Eric Ries, founder of "Lean Startup" share a methodology to help you learn fast and waste less.

Watch a video
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Discover the different Route To Market options to decide on the best possible pathways for your idea. 

Read a tutorial
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Learn from 10 companies and their business models to get inspired for your own business ideas.

Discover and explore
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Listen to interview with investor Marc Andreessen on how to plan and create tomorrow. 

Listen to a podcast
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Build a business that lasts by looking for inspiration in your own immune system; Ted Talk by Martin Reeves.

Watch a video
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Watch a video

Learn how to sell your ideas to potential supporters.

Read an article
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Learn three principles for planning for uncertainty to gain an innovation edge. 

Read an article